All business owners know that the backbone of a business’s success lies in its method for garnering customers—which is exactly why marketing has become far more advanced than it has ever been in the past 20 years. Now that strategies today are far more modern and manageable compared to previous marketing methods, videos, in particular, have become the go-to method for most big-name brands.
Business owners know that the best way to get attention is by using video services since they are much more engaging as compared to traditional forms, such as billboards and flyers. If you’re not convinced, then here below are more reasons why video production is imperative for a business to function:
There is a reason why videos are considered to be more engaging compared to previous marketing methods—and that is because videos are easier to pay attention to! Proof of this is that most of the time, videos don’t require the audience to read to get the message. These types of media are designed to allow people to actually see and understand how your products and/or services function, which then pushes them to trust in what you offer even more.
Aside from watching them, these marketing videos also have audio that delivers the message to audiences even when they aren’t looking! This makes it easier to consume—which is always a plus for your average consumer.
There has been proof that about 70% of viewers end up purchasing the product after watching a video ad. This already high percentage can also rise even more depending on how engaging the content was made out to be!
Professional agencies know how to make company videos that are overall great at advertising products and services to target audiences. In fact, when videos are being used by marketers, video content increases the lead conversion rates by up to a whopping 80%!
Most companies that utilize videos as their main form of advertisement have found out that these kinds of ads provide a greater investment return. Making videos isn’t easy, and that is exactly why the production of videos can become quite expensive! However, despite the production costs, video ads still garner a much higher profit return when compared to different advertising methods.
Most search engines utilize the tenets of SEO (Search Engine Optimization) as their method to bring out the best results to match the search of a particular web surfer. SEO bases its results through popularity and conversion rates on a webpage—which is why successful pages can only become even more successful!
People also find that opening explanation videos are easier and faster to understand in relevance to reading out an article by themselves. It’s also good to know that the higher your SEO ranking is, the more trust people can lend you, considering that the ranking is proof that your content is reliable and reputable.
Companies will always use what is most advantageous for their growth. Video ads are faster, more convenient, and often get their message across to the audience in a better manner. This is why it is important to consider using video advertisements for your own business in the future.
Mustard Productions is a full-service video agency that collaborates closely with your marketing, communication, and human resources departments to produce engaging and effective video content. Schedule a consultation with us today!