Why Your Marketing Strategy Needs Video: Top 3 Reasons

Marketing / Video Production

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Today, various industries are leaning towards utilizing video content to showcase their products and services to gain new customers effectively. They hire a team offering video services to create ads for YouTube, their website’s landing page, and their social media posts, to name a few.

Employing video for your business’ marketing can help improve brand awareness and attract more consumers. As the demand for video continues to soar, its value increases as well. If you still haven’t considered video marketing, it’s time to rethink your decisions.

There’s a huge possibility that your competitors have already applied video to their digital marketing strategy. If you don’t want to be behind with the trends, you need to get on board and consider your marketing tactics. Keep reading below to find out why video can improve your company’s revenue and haul in more consumers in the long run.

1. It Can Help Boost Your Online Ranking

With video marketing, you can expect to gain more traffic on your website after releasing an ad for your products or services. So long as you offer a high-quality campaign that highlights relevance, you can enhance viewer engagement and eventually notice an influx of new visitors.

Having plenty of users check out your website daily helps improve your ranking on Google, giving you more chances to appear on people’s search engine results. Video marketing is also suitable for search engine optimization (SEO) because it can be utilized across different online channels.

Whether you use YouTube or Vimeo, you can expect those video platforms to allow you to modify settings and make use of various screen sizes. That way, you can optimize your video for smartphones and other devices and achieve a bigger audience.

2. It Keeps Your Visitors Entertained

Most consumers right now prefer seeing visual information instead of reading content. If you let a video production company handle your brand’s marketing campaigns and display them on your website, you can convince more visitors to stay longer on your site because you have better things in store for them.

By giving your customers more entertaining options to support your brand rather than just browsing through your articles or reading your posts, you improve your connections. In fact, there are more chances for users to remember information if it’s given to them through video.

You can consider making product videos, explainer videos, and demos to cater to your target audience’s needs. Doing so also increases your brand’s worth and gets more customers to pay more attention to what you can offer them.

3. It Offers Visually Pleasing Results

Videos deliver more significant results because they tend to keep viewers hooked since it requires people to watch and listen to understand what’s in front of them. Rather than read something and end up losing their interest, they will stay to watch a video that offers a different level of connection.

In fact, most people tend to be visual learners, so they can process information faster if they watch a video rather than read through a campaign that revolves around the text. If you want to keep your visitors amused enough to turn them into your customers, keep them occupied with video content.


Once you decide it’s time to incorporate video into your marketing strategy, you will need to hire a video production agency that can guide you through the process of conceptualizing your new campaign. You will have to talk about your budget and goals for your business, eventually coming up with the right video content that suits your brand best.

Are you looking for a full-service video agency in Canada to help you produce better marketing campaigns? Mustard Productions is dedicated to providing our clients with compelling video content to help you gain more customers and better sales. Get in touch with us today to receive a quote!