Secure Rebrand

We were asked by Secure to create a series of video assets and produce a Brand Video that reflected the year's acquisitions. This enabled securing (pardon the pun) various interviews and b-roll from operations across Alberta. Mustard Productions helped create a strategy that both promoted and clarified the new brand while demonstrating to viewers the company's diversity now that the acquisitions were complete. We wanted to provide additional value to our shooting schedule by being very cognizant of possible other uses for the footage. We mapped out a plan to gather sound bites, b-roll, and other on-camera elements for recruitment, culture, and even Christmas messaging! It was extremely satisfying to create an anthem video that employees could be proud to be a part of this growing company.