4 Benefits for Using Animation in Your Business

Explainers / Marketing

Background Dots
4 Benefits for Using Animation in Your BusinessBackground Dots

Animated videos are videos that employ a range of artistic creations to help tell a story. They use creative ideas, drawings, illustrations, or computer-generated effects. 

Thus, video marketing is an effective addition to a brand's promotional marketing. It is one of the most adaptable and creative digital marketing strategies, which allows you to tell the story of your brand or product in a fun and exciting way in just a few minutes.

For content that is high in quality and attention-grabbing, animated videos are a good choice. Custom animated videos can be made to suit your brand's visual style, and it is also possible to customize pre-made animations that can be purchased.

Here are the top reasons why animated video is the best content type:

Google Doodle Animation
Google Doodles is a great example. These adorable animations make us want to click on them.

Psychologically Appealing

The psychology of an animated video is of utmost importance if you want your video to be effective. The content has to attract people's attention and draw them in. It has to make a connection with their mind.

Moreover, animated videos have the potential to target your ideal customer and appeal to their interests. Customers tend to connect with characters and remember information when it's presented as a story.

2. High Quality and Creative

Animations are one of the most creative and fun-to-use techniques for creating videos. The advantage of such videos over their live-action counterparts is that they can be produced without the limitations of traditional videos.

They can also be cost-effective, as long as you keep them short and simplify the animation style. They can also have a higher production value as compared to traditional videos. 

Also, you'll have the opportunity to make more out of the content by creating alternate versions for different platforms and audiences.

3. Cut Through the Digital “Noise”

The problem of content overload, coupled with the unlimited ways to bring it to your audience, is a serious challenge today. Users can get overwhelmed with all the choices they have.

Despite the above reasons, a minimal number of videos get seen on social media platforms. This is a result of the significant number of videos produced daily. The abundance of content not only clouds the choices but also gets viewers' attention. 

Animated videos have a way of cutting through the digital "noise" and can be more likely to be viewed and remembered. Moreover, they are a great pick as they are easy to share on social media and are so easy to create.

4. Animated Videos Grow With Your Company

The animated videos that you create will grow with your business. They will be able to impact the minds of viewers, who will likely come back and share your content.

Additionally, they will also grow with the development of your brand. A lot of people believe animations bring more credibility and are more appealing than traditional corporate videos. Once a person starts using these animated videos, they will tend to return for more.

It won't be hard for you to stand out from your competition and turn viewers into potential customers by offering great content. If a person connects with the characters of your animated videos, they will be more likely to buy or get involved in your business.


Animated videos are the best pick for many companies today. They are proven to be an excellent medium for crafting videos for businesses of all sizes. They are inexpensive, efficient, and effective and can be an excellent addition to your marketing strategy.

Consider using animated videos in your content marketing strategy to attract more customers and boost sales.

If you are looking for companies offering services for animated video productions, Mustard Productions is here to help you! We work with your Marketing, Communication, and Human Resources departments to develop compelling video content. Work with us today!