It's no secret that social media users love consuming video content. In fact, a recent study showed that 78% of people would rather watch a video than read text.
As a result, many businesses turn to video to promote their products and services on social media. However, simply creating a video is not enough to guarantee success. You also need to make sure that your video is properly formatted for the specific social media platform you're using.
One important consideration is the aspect ratio of your video. Most social media platforms have a horizontal aspect ratio, but some, like Snapchat and Instagram, have a vertical aspect ratio that's optimized to be viewed on mobile devices. Here are tips for a vertical video format that will benefit your social media marketing:
One great way to take advantage of the vertical video format is to create a selfie video. This is a great way to connect with your audience on a personal level and give them a behind-the-scenes look at your business.
To create a selfie video, simply hold your phone vertically and start recording. You can talk about your product or service, tour your office, or even give a quick update on what's going on with your business.
When creating a selfie video, it's important to speak directly to the camera. This will help you connect with your audience by capturing cleaner audio and ensuring that your message is clear.
Looking into the camera also gives the impression that you're looking directly at the viewer, which can help create a more personal connection and keep viewers engaged for longer.
Selfie videos are best when they're short and to the point. No one wants to watch a 10-minute video of you talking to the camera, so keep your videos under 2 minutes.
If you have a lot to say, consider breaking your video up into multiple parts. This will help keep your videos focused on a specific topic while also creating more content with the same amount of effort. These videos can then be made into a series of videos that all tie together under one topic.
How-to videos are some of the most popular on YouTube, so it's no surprise they're also popular on other social media platforms. These videos are perfect for brands because they allow you to show off your products, expertise, or services while also providing value to your audience.
To create a how-to video, choose a topic you're passionate about and start filming. These videos can be as long or as short as you want, but try to keep them brief and to the point, especially for sites like Snapchat and Instagram.
Vertical videos are becoming increasingly popular, especially on social media platforms. If you want to take advantage of this trend, you can do a few things to ensure your vertical videos are successful.
Do you need the help of corporate video production services? Mustard Productions can help. We are a full-service video agency that produces engaging and effective video content. Get in touch with us.