Which Industries Can Benefit from Explainer Videos

Animation / Business

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Which Industries Can Benefit from Explainer Videos?

You've heard a lot about explainer videos. They increase website conversion rates, help you visualize and promote your brand, and help you stand out from your competition. All of this can lead to increased sales.

You might have already asked: Will an explainer video be a good fit for my business? Depending on your industry, there are different types of videos, some of which work better than others. This article will help you decide if an explainer video is right for you.

1. Medical and Healthcare

If your business is in the medical field, then you already know it's a highly regulated business. It's a good idea to have a video that explains your company's services, primarily if you deal with sensitive matters like human health.

Explainer videos are a great way to educate potential customers about your business and products. They reduce the need to go through detailed explanations on your website or in your brochures. Customers don't need to go through much information before understanding what you do and the value you provide.

2. Financial Services

Financial service companies have a lot of complex services and products. Explainer videos will help your clients understand how your business works if you work in the stock exchange or offer related financial services.

Customers can easily understand how you can help them by explaining your services using a video. Show the potential benefits of working with you and let customers know what they can expect. If they understand what they can gain, they will be more inclined to choose your services.

3. Information and Technology

Explainer videos can help explain IT products. For example, a technology company can create an explainer video to help businesses understand their cloud computing systems and how they can help them. 

Another example is software that allows companies to automate their workflows. An explainer video can help potential clients learn about the product and its features.

4. Retail and eCommerce

A big part of eCommerce is marketing and selling your products online. Customers want to know as much as possible about your product before purchasing it. An explainer video is a great way to promote your business.

A good explainer video can help you engage with your customers, get them to trust you, and increase your sales. It's also a great way to move visitors from your site to your sales page.

5. Education and Professional Services

An explainer video can provide more value for education and professional services. It's a great way to explain what you teach, what your company does, and what your products can do for your customers. 

6. Blockchain and ICO Industry

Since the emergence of ICOs, the blockchain technology and ICO industry has evolved dramatically. The ICO market has grown rapidly and is a great example of an industry that uses explainer videos.

Creating a video for your ICO is an effective way to reach a wide audience. ICO marketers say explainer videos attract the most views and engage people. ICO marketers can use explainer videos to explain their token and blockchain technology to their investors.


Explainer videos are a great marketing tool for many businesses. The example videos above exemplifies how an explainer video can be used to in multiple industries. The video explains the benefits of the company's services and why it can help its clients. Explainer videos can be an excellent way to explain your business and communicate with your customers.

Mustard Productions is a full service video agency with deep roots in advertising. We are a top-tier talent team from Calgary’s best writers, producers, directors, cinematographers, editors, and animators. We work hand in glove with your marketing, communication, and human resources departments to produce engaging and effective video content. If you need video services in Calgary, we’ve got you covered! Get in touch with us today and let’s talk!