What Are Product Marketing Videos?

Marketing / Techniques

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What Are Product Marketing Videos?Background Dots

While there are many ways you can showcase your product's value and connect your customers to it, product marketing videos are one of the best. In addition, video marketing can also improve your revenue, meaning that if you have yet to implement video marketing to your arsenal of marketing strategies, you should do so.

That said, what exactly are product marketing videos, and what are the different types of product marketing videos? These are the questions we will answer today.

What Is a Product Marketing Video?

To put it simply, a product marketing video is a video that details the features, benefits, and uses of a product. It should also explain the product's value to the consumer and how it can improve their lives or solve their problems.

It can take many forms. It can be a video showing the product in action, or it can be a video explaining the benefits of the product or its features. Either way, this type of video will showcase the product to your viewers and provide them with a reason to buy it.

Product marketing videos are often used on product pages for eCommerce sites and on landing pages for businesses that sell their products directly. It can also be used in email marketing campaigns and even in social media posts. So, the possibilities for product marketing videos are endless.

Example product marketing video shoot

What Type of Product Marketing Videos Are There?

Product marketing videos come in many different types, depending on what you are trying to convey. Let's take a look at the most common types of product marketing videos:

Explainer-Type Videos: These videos typically require the most time and effort to create. They are typically anywhere from 1-5 minutes in length and are made to explain a product or service to the viewer. Explainer videos often use different types of animations to help simplify a complex concept.

Product Demonstration Videos: These videos allow you to give a demonstration of a product's features and the benefits for your potential customers.

Product Tutorials: Tutorials allow you to highlight and explain the uses of different features of a product to your viewers and customers. If you have a product that has more than one use, this can be a useful and effective type of product marketing video. These videos can also be organized into a knowledge-base or resources section on your website, with the goal of educating prospects and current customers.

Demo Videos: This type of video is a shorter version of the product demo video. It should be used to showcase the key features and benefits of a product or service in a meaningful and engaging manner.

Showcase Videos: These videos give you the opportunity to show off a product or service to a wide customer base. They can be used to give an overview of a product or service and provide an opportunity for your customers to purchase the product or service.

As you can see, there are many different types of product marketing videos, and you should consider each of these types when creating your next product marketing video.


Product marketing videos are an effective way to market your products or services. They can be created easily and for little to no cost, and they can be used effectively in many different marketing campaigns. Product marketing videos are also a great way to showcase your product's features and benefits and explain how they can improve your customers' lives. So, if you haven't started using product marketing videos, do so right away! If you can, hire professionals to do it for you. This way, you can enjoy the highest quality videos that do nothing more than promote your products and your brand!

Mustard Productions is a full-service video agency that offers services to tie in with your company's marketing, communication, and human resources department to produce stunning video content. If you are in need of a corporate video production company in Calgary to help you produce stunning product marketing videos, reach out to us today!