Videos are a necessity for businesses these days, especially because more people are staying home. But creating business videos is not always as simple as it sounds. It takes time, effort, talent, and resources to do it effectively.
With so many people using smartphones and social media, it makes sense to promote your products through these channels. But how do you get started? There are many factors that go into creating a successful video marketing campaign, but it's important to consider one of the most crucial factors that will dictate its success – promotion!
Whether You Choose to DIY the video or not, these tips on promoting a video will definitely help you:
The thumbnail may be one of the most important components that will influence a person to either play the video or not. You might think that it’s the content of the video that matters, but the truth is, the video needs to be as enticing as it could to even get clicked. One of the best ways to do that is by using an image of a human smiling and looking directly at the camera.
One of the best things about social media is that you can use it to your advantage, and it’s all for free! You can run a campaign on any social media platform and get the attention you need for your video. The more people you get to like and share your video, the more there will be on your landing page. The trick to getting people’s attention? Offer them some freebies or discounts for your products!
As mentioned, social media plays a big role in ensuring that your video campaign is a success. It’s such a huge part of people’s lives that it’s the first thing they check upon waking up and the last thing they see before bedtime. That’s why it’s important that you ensure your video can be shared easily on these social media platforms.
Have you never considered adding your video to your email marketing strategy? Then it’s time that you do. You can add a video thumbnail into your email and the word “video” in the subject to boost your open rates and click-through rates. You can also use a gif instead of just an image to really make your video link stand out. In turn, you can boost the email’s engagement too, with the help of the video.
When you're designing your email, be sure to capture an image from the video, add it to the email and link it to the video. This way, even if recipients' mail clients can't support videos automatically; they will still have access to your message!
There’s nothing wrong with asking your friends, colleagues, and even all your contacts on social media to share your content. Even if not all of them will do so, there will be some who will surely do, so it’s worth making the effort. You can also incentivize this by offering discounts for the shares made.
As you can see, the making of the video is just half of the story. Its success is largely affected by how well you promote it after. Hopefully, the tips shared in this post will help you get the exposure, clicks, and views that you need for the video to be a success. The promotion of a video can be a tedious task; that’s why it’s recommended that you get video production services that include promotional strategies from experts.
Mustard Productions is a full-service video production company in Canada. We can help your business produce video content that would deliver great results. Contact us today to know more!