Promotion Tips to Help Boost Your Videos Performance

Strategy / Marketing

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Videos are a necessity for businesses these days, especially because more people are staying home. But creating business videos is not always as simple as it sounds. It takes time, effort, talent, and resources to do it effectively.

With so many people using smartphones and social media, it makes sense to promote your products through these channels.  But how do you get started? There are many factors that go into creating a successful video marketing campaign, but it's important to consider one of the most crucial factors that will dictate its success – promotion!

Whether You Choose to DIY the video or not, these tips on promoting a video will definitely help you:

Video Promotion Strategies to Try

Optimize Your Video Thumbnail with a Smiling Image

The thumbnail may be one of the most important components that will influence a person to either play the video or not. You might think that it’s the content of the video that matters, but the truth is, the video needs to be as enticing as it could to even get clicked. One of the best ways to do that is by using an image of a human smiling and looking directly at the camera.

 

Do a Video Campaign on Social Media

One of the best things about social media is that you can use it to your advantage, and it’s all for free! You can run a campaign on any social media platform and get the attention you need for your video. The more people you get to like and share your video, the more there will be on your landing page. The trick to getting people’s attention? Offer them some freebies or discounts for your products!

 

Make Sure Your Video Player Has Share Buttons

As mentioned, social media plays a big role in ensuring that your video campaign is a success. It’s such a huge part of people’s lives that it’s the first thing they check upon waking up and the last thing they see before bedtime. That’s why it’s important that you ensure your video can be shared easily on these social media platforms.

 

Video Email Thumbnails

Include Your Video in Your Marketing Emails

Have you never considered adding your video to your email marketing strategy? Then it’s time that you do. You can add a video thumbnail into your email and the word “video” in the subject to boost your open rates and click-through rates. You can also use a gif instead of just an image to really make your video link stand out. In turn, you can boost the email’s engagement too, with the help of the video.

When you're designing your email, be sure to capture an image from the video, add it to the email and link it to the video. This way, even if recipients' mail clients can't support videos automatically; they will still have access to your message!

 

Shamelessly Ask for Shares

There’s nothing wrong with asking your friends, colleagues, and even all your contacts on social media to share your content. Even if not all of them will do so, there will be some who will surely do, so it’s worth making the effort. You can also incentivize this by offering discounts for the shares made.

12 Bonus Tips:

  1. Add text overlay on the video with relevant information about what you're promoting
  2. Upload a transcript of the video on YouTube so viewers can read as they watch
  3. Include a call-to-action at the end, such as "click here" or "subscribe now!"
  4. Include links to any websites, social media pages, or blogs where viewers can learn more about what you're promoting
  5. Post the video to YouTube and promote it through Google AdWords campaigns as well as Facebook ads
  6. Use YouTube's InVideo Programming to add call-to-actions, annotations, and cards
  7. Add tags to your video so other users can find it more easily - use keywords that people might search for when looking for information on the topic you're discussing
  8. Promote your video by sharing it on social media outlets such as Facebook and Twitter  
  9. Use keywords in the title to optimize your video for search engines
  10. Upload your videos to multiple sites including YouTube, Vimeo, Dailymotion, etc.
  11. Get more people involved in the video by asking questions or having them participate in the video responses
  12. Keep the length of the video short but informative, around 3-5 minutes long is recommended


Promotion is Key to Your Videos Success

As you can see, the making of the video is just half of the story. Its success is largely affected by how well you promote it after. Hopefully, the tips shared in this post will help you get the exposure, clicks, and views that you need for the video to be a success. The promotion of a video can be a tedious task; that’s why it’s recommended that you get video production services that include promotional strategies from experts.

Mustard Productions is a full-service video production company in Canada. We can help your business produce video content that would deliver great results. Contact us today to know more!

 


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