Video marketing trends keep changing every year as the marketing industry grows. Data, technology, trends, and human behaviour all play a role in shaping the future of video marketing.
Like many other marketing fields, video marketing also relies on high-quality content. Whether they're live videos, vlogs, stories, or short ads, these trends will continue to evolve and play an essential role in video marketing in the coming years. Here are the top video marketing trends to look out for this 2022:
In the previous years, live streaming has become the #1 trend in video marketing. It's easy to stream live videos on platforms like Facebook, YouTube, and Instagram.
The main reason why live streaming is so popular right now is because it allows you to engage with your target audience in real-time. It also allows you to easily collect feedback and leads, which is useful for B2B companies.
Live streaming is all the rage right now. Major publishers like CNN, NBC, Mashable, and Huffington Post are setting up their own live-streaming platforms.
Magazine ads, static banners, and even animated images are no longer the most effective visual advertising methods. These days, video advertisements can be found everywhere. It appears on television, on Facebook, Youtube, TikTok, and Instagram. It is also shown in sports games, in blogs, and on public transportation.
According to data from Brightcove, video marketing, like advertisements, has more impact on millennials' buying behaviour than display advertisements. That seems to be the case even as we move forward in 2022.
Vlogging has been around since the dawn of YouTube. Back in the day, vlogging videos were very rare. Nowadays, it has become a mainstream trend. Some of the world's most popular YouTubers are vloggers.
Vlogging allows you to showcase your personality and connect with your audience. It can also help you find your target audience better. That's why vlogging is here to stay and will continue to be used on platforms like YouTube, Facebook, and Instagram.
360-degree videos are a relatively new video marketing trend. These videos put the viewer in the center of the action. In a 360 degree video, the viewer will be able to move the camera around and see what's going on in all directions.
It has become more and more popular over the years. According to data from Google, the percentage of 360-degree videos on YouTube is increasing rapidly. This trend will continue to be popular on every video platform, whether it's YouTube, Facebook, Instagram, or Snapchat.
Virtual Reality is another trending video marketing trend that will continue to shape up the industry in 2022. As virtual reality becomes more mainstream, it will continue to play an important part in video marketing.
VR headsets are now available in the market, and a lot of VR content can be found on Youtube, Facebook, and other platforms. VR videos can help potential customers experience how products or services feel like.
One of the best things about video marketing is that it is highly adaptable to changes. No matter what platform or trend comes along, video marketing will always remain effective. That is why it is always good to invest in video marketing, especially in 2022 and beyond.
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