4 Ways to Leverage Video Content

Video / Marketing

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Video content marketing is establishing itself as a household name for marketers in the last few years. In 2021, many consumers are noted to prefer watching video content across nearly all social media platforms, especially on YouTube, Facebook, and Instagram. This is why attention to video content is being eyed by many brands.

When deployed effectively, high-quality video content can attract your target audience and retain them as loyal customers. Your video content strategy is a crucial part of the overall digital marketing effort for your business.

 

The Importance of Engaging Video Content

Video is an immersive medium where an audience can engage with content through visual and auditory elements. You can leverage video content to entertain, educate, and subtly market your products and services. Posting videos lead to increased engagement, higher conversion rates, and, most importantly, consistent revenue for long-term success.

Here are four ways to leverage video content:

Impart Information | Online Learning

1. Impart Information

The best, most engaging content is accurate, informative, and valuable to your target audience. Video is the perfect medium to impart crucial information and address consumer pain points with your product or company as a whole. There’s no room for meandering topics or digressions; just be as straightforward and informative as possible to leave a good impression on your potential customers. The more trustworthy your content is, the more customers you will attract.

 

2. Keep It Short and Simple

Consumer attention spans are more capricious than ever, and most people prefer concise and easily digestible content. When building your online video strategy, you should always keep length in mind. You need to pack as much useful information as possible without confusing the audience. You can get away with a two-minute informational video for your YouTube channel, but when you’re repurposing content for social media, you should consider cutting it down to 30-second videos. Include all crucial information and make your point as concisely as possible to make sure you retain your target audience’s attention.

Prioritize Accessibility | Working on a computer with headphones

3. Prioritize Accessibility

Providing transcripts or captions along with your video content makes it more accessible to all types of consumers. These inclusive features will benefit not just your audience, but your marketing team, too. Videos with embedded captions are much easier to watch and digest. Additionally, you can repurpose video transcripts as email marketing copies, blog posts, or captions on a social media graphic. Digital marketing strategies should be as holistic as possible, and it’s best to make the most out of every bit of content you create.

 

Call to action button and hand animation
Source: Cuberto

4. Include a Call to Action

Blog articles, social media posts, and website copy are much more effective when they include imperative calls to action. This applies to video content, too. You can engage your audience post-video by prompting discussion in the comment section or reminding them to subscribe to your YouTube channel or online newsletter. An intriguing or exciting preview of your other videos will also encourage them to seek out your other posts or watch out for whatever’s next in the series. Keep your audience on the hook at all times by consistently producing engaging content that they will be excited about.

 

Make Your Videos Engaging

Video is the perfect medium because it can be quick, easy to digest, and a breeze to engage with. It’s not easy to distract a consumer when they’re watching a video. Your business should already be taking advantage of the power of video on your social media channels and your website. If not, you need an experienced video production company to help you along the way.

Mustard Productions has chosen video as our weapon of choice. We are here to produce videos that will get you results, recognition, and customers. Video is the best medium to create buzz. If you are looking for versatile video production services in Calgary, contact us today!


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