Over 90 percent of online shoppers say that they can remember more details about a product if they learn about it through a video. Experts say that a huge percentage of online shoppers can be persuaded to make a purchase if they watch a video showing how beautiful or effective a product is supposed to be.
Using videos in a marketing campaign is not a new trend. Video marketing is a powerful digital marketing tool that can boost brand awareness as well as make conversion rates skyrocket. However, to achieve this, a brand has to ensure that they produce only high-quality video content.
Creating videos that will make a positive impact on your audience starts way before you press the "record" button. It takes intense planning and execution to produce videos that will influence audiences to trust your brand and buy your products and services.
The first step is to set your goals. Look into your short-term and long-term goals as a company, and analyze how your videos will help you achieve those goals. Are you looking to spread the word about a new product? Are you trying to revive an old product out of popular demand? Consider these questions before thinking about the specific video content to create.
Look into how much you are willing to shell out for this part of your marketing plan. Keep in mind that although video marketing is a useful marketing tool, there are other parts of your marketing plan that also need to have an allotment in your marketing budget.
Consider your target market. Who are the people likely to buy your product? Once you determine that, begin thinking about video content that they can relate to as consumers.
The final and most important task is to find a good production crew that will be able to make the video content for you. Look for a team that understands your vision as a company and is easy to work with.
Give the production crew room to be creative. After all, they know what kind of videos work and which do not. It is useful to provide insight and critique about the final message of your videos and how you want this message to be presented. However, once you find a good production crew, you will not have to do very much work in relation to the videos at that point.
Creating video content will require effort, time, and skill. No matter how good your ideas are, you may not be able to fully bring these ideas to life if you aren't skilled with video editing tools and techniques. The key is to hire a reputable video production company and have them do the hard work for you.
Once you find a production company that understands your needs, you will have already done the hard part! Simply explaining to them about the type of videos you want and the backstory behind them will go a long way. Keep in mind that the main job of production companies is to create video content that will help your brand connect with your target audience.
If you need a video production team to help you create high-quality videos that exceed expectations, Mustard Productions has everything you need. We are a full-service video agency. We work as closely as possible with your marketing team to ensure that we stay true to your marketing message. Send us a message today for a free consultation.