What's a Video Marketing Strategy

Planning / Video Marketing

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What's a Video Marketing StrategyBackground Dots

As the popularity of online video continues to grow, so does the need for businesses to develop a video marketing strategy. With so many platforms and options available, it can be difficult to know where to start. But developing a video marketing strategy doesn't have to be complicated. Here's what you need to know to get started.

What is a Video Marketing Strategy?

A video marketing strategy is a plan for using video to achieve specific marketing goals. These goals range from increasing brand awareness to generating leads or sales. To develop a successful video marketing strategy, you'll need to consider your target audience, what type of video content will resonate with them, and which platforms will work best for distribution.

Why is a Video Marketing Strategy Important?

Developing a video marketing strategy is important for any business that wants to use video to achieve its marketing goals. Without a plan, it can be difficult to know what type of video content to create, where to distribute it, and how to measure its success. A video marketing strategy will help you focus your video efforts and ensure that they're aligned with your overall marketing goals.

Different Types of Video Marketing Strategies

1. Brand Awareness Videos

Brand awareness videos are designed to increase, well, brand awareness. These videos introduce your brand to a new audience and explain what your company does. They're a great way to build trust with potential customers and establish yourself as an authority in your industry.

2. Product Videos

Product videos are designed to showcase your products in all their glory. They might include demonstrations, product reviews, or even unboxing videos. Product videos are a great way to get potential customers interested in your products and help them make a purchasing decision.

3. Customer Testimonial Videos

Customer testimonial videos are exactly what they sound like: videos of your customers talking about their experience with your product or service. These videos can be incredibly powerful because they show potential customers that real people have had success with your product.

4. How-To Videos

How-to videos are designed to teach your audience how to do something. They can be anything from cooking videos to car maintenance tutorials. How-to videos are a great way to establish yourself as an expert in your field and build trust with your audience.

5. Explainer Videos

Explainer videos are designed to explain complex concepts in a simple, easy-to-understand way. They're often used to explain how a product or service works. Explainer videos are a great way to educate your audience and help them make informed decisions.

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6. Event Videos

Event videos are designed to capture the highlights of an event. They might be anything from a conference to a product launch. Event videos are a great way to generate buzz and excitement around your brand.


If you're looking to create a video marketing strategy that will help you achieve your business goals, there are a few things you need to keep in mind. First, you need to define your target audience and create content that appeals to them. Next, you need to promote your videos through social media and other online channels. Finally, you need to measure your results and adjust your strategy as needed. By following these tips, you can create a video marketing strategy that will help you reach your target audience and achieve your business goals.

Mustard Productions is a full-service video agency in Canada. We produce engaging and effective video content. Get in touch with us today.