Nowadays, video production is no longer a marketing strategy you can ignore. You’ll see it as part of hardworking campaigns launched by big-name brands such as Nike and Apple. As a means to equip you with an unforgettable voice and provide useful information through entertainment, video as part of your marketing strategy should be a no-brainer.
Yet, many marketing heads are at a loss for how to incorporate it into existing strategies. If you’re contemplating video marketing, you don’t need a ten-thousand-dollar studio set-up to succeed.
Insights That Will Change Your Mind About Video Marketing
Video has become an integral part of business operations, and these statistics are ready to prove it.
Video is versatile, and there are numerous ways to incorporate it into your marketing strategy.
There are various platforms you can use to promote your content. Which channel suits your brand best will depend on your performance indicators and goals. Consider what metrics matter most to you—do you want to keep track of shares and likes? Do you plan to take a closer look at engagement?
Consider the following platforms below.
YouTube is a popular platform for consumers and businesses. It’s free and supports a versatile range of applications—plus, you can share your videos anywhere. With that in mind, YouTube is ad-heavy, which is an excellent way to monetize your brand but also discourages viewers from completing a video. If you’re considering using YouTube as a platform, learn how to optimize your videos via self-help articles and online tutorials.
Like YouTube, Vimeo is a popular platform for content creators. Its customizable features include an in-depth analytics panel and the ability to collaborate with team members. However, additional services, such as higher levels of storage, are limited to paid accounts.
Video marketing is an exciting prospect that requires ample room for planning. Before you start producing content, take the following steps.
1. Set SMART Goals
Set specific, measurable, attainable, relevant, and timely goals that will allow you to monitor success easier.
2. Create Clear CTAs
Following your video, you should dictate your specific requests, such as sharing content or downloading a resource. Avoid asking your audience to perform multiple tasks at the same time.
3. Be Creative
Know how to connect with your audience—even in unconventional ways. Get your message across with a hint of your brand personality.
4. Use Social Media
Share your content on social media. Ensure that your platforms are well-optimized.
5. Analyze Your Video
Evaluate video analytics and direct feedback from viewers. With this research, pinpoint areas of improvement and adjust accordingly.
Video marketing is vital to building a brand that is both diverse and relevant. While it may seem a daunting task, creating video content can be straightforward if you thoughtfully define your goals.
For a winning video strategy, collaborate with our team at Mustard Productions. We are a full-service video agency that is just as passionate about your brand as you are. Get in touch and find out how we can help.