5 Video Ideas That Will Make Your Next Product Launch a Success

Business / Marketing

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5 Video Ideas That Will Make Your Next Product Launch a SuccessBackground Dots

Developing a new product is not an easy task. From an idea, you design a prototype, and now you have a product that’s ready to promote.

But the challenge does not end there. The next part is successfully launching the product and bringing it closer to your target audience.

One strategy to launch your product is to use videos. Product launch videos can communicate the full potential of your product, and they can enhance the specifications that others might miss on blogs, press releases, or emails.

Does a product launch video sound like a good idea to you? Here are some marketing video production ideas you can use for a successful product launch.

Woman holding a phone while getting likes

1. Go Live on Social Media

Take advantage of social media platforms to announce the upcoming launch of your product. This way, you can reach out to your target audience on social media platforms where they are most active.

If you have a Facebook page or YouTube account, you can use its live feature to stream the product launch. It is ideal for you to use a high-quality camera and creative storytelling for the video to show the most important details of your product. You should also consider utilizing websites like Product Hunt, which can help to kickstart your next product launch.

2. Show the Behind-The-Scenes of Product Development

Consumers want to know more about the products they purchase. Aside from the product's quality, they may also want to know the story behind the product and how it was built.

The second video idea you can use is showcasing the development process of the new product. Record videos of the production process, including brainstorming, designing, building, and sketching, even if it's a digital product.

Also, you can create a mini-documentary that can show your background and the time spent on the product development. More importantly, if you have a team member who can demonstrate your features, that would be a great resource to show, too.

3. Design an Animated Product Launch Video

When used properly, animated videos can be very effective at boosting conversions and sales. This can add more engagement and storytelling elements to any product or service and encourage potential customers to purchase your product and share the video on social media platforms.

Animation can also benefit in other ways. It can bridge the gap between consumer and company, especially when explaining a product or service. You can also use an animation video to help your target audience visualize the outcome they want to achieve while using your product.

4. Do an Explainer Video

Another simple idea you can use is to launch a product explainer video. Unlike a product demo, explainer videos are short, upbeat, and entertaining. This can be an ideal strategy to capture your audience’s attention and get them to click a link that leads them to your sales page.

You can use an explainer video to introduce your target audience's problem. Explain how your product can solve their problem, and end the video promoting your product.

5. Shoot an Unboxing Video

Want to give your target audience a sneak peek at the unboxing experience? You can do unboxing videos by letting your target audience know what to expect when they become a customer.

An unboxing video is a great way to engage your audience because who doesn't love opening a shiny new package? These videos can show how you packed your product and the care that goes into its packaging.

Final Thoughts

Product launch videos are critical in the process of product development. It can speak more than just your words and show the audience what your product can do rather than what you’re saying. You can enlist the help of a video production studio that can help you figure out the right video production strategy for your product launch.

For video production services in Calgary, Mustard Productions is the ideal partner for you. We go beyond getting views and likes. We help you get results. Message us today for a free quote.