Pre-production Tips to Create Successful Video Content

Pre-Production / Planning

Background Dots
Pre-production Tips to Create Successful Video ContentBackground Dots

Creating great video content requires a lot of preparation. In order to be on schedule with the task, you must be able to set up a couple of things that will make its creation flawless, not to mention as creative and efficient as possible.

That said, if it happens to be your first time being assigned to create successful video content, here are a few pre-production tips that may help you along the way.

1. Plan First and Plan Some More.

Before you start creating the content, you must plan, plan and plan some more. This part of the process is very important in creating a video because it helps you determine its purpose. It also enables you to pinpoint who you need to talk to in order to collect the information you need for the video, what equipment you need to deploy for the project, how you will encapsulate the story in one sitting, who will be in front of and behind the camera, etc.

2. Know Your Budget.

You also must know your budget. Doing so will help you determine what kind of equipment, locations, and talent you need to do the job. For example, you wouldn’t want to buy a video camera that doesn’t fit your budget or shoot in a location that requires additional equipment or travel expenses.

3. Determine Your Location.

Be familiar with your location! It’s a phrase that real estate agents use to constantly remind their clients that it is best to buy a house or a lot within a good area. However, it’s also a phrase that applies to video production.

The location has a lot of things that you need to consider. You must ensure that you choose one that will help you catch the attention of your target audience the most. It will also help you deliver your message in the most effective way possible.

A video setup with a laptop, lighting, and a microphones

4. Pay Attention to the Details.

It is important to pay attention to the details. They are the things that you must be aware of as they make a big difference when it comes to making a great video. These details include the lighting, sound and setting for the shoot, among others.

The more time you spend planning, the less time you have to worry about the details of your project, especially when the actual shoot begins.

5. Know Your Target Audience.

Knowing your target audience is important not only for your video creation but also for your marketing campaign. You should know what kinds of videos your target audience likes to watch, as that information will prove to be beneficial to you in the long run. Will they like a short video? Will they prefer a long one? Will they prefer a creative video or a straight-to-the-point one?

Once you know what kind of videos they want to watch, it will be easier for you to create one that will keep them engaged.


Creating successful video content isn’t an easy task. Preparation is paramount even before you start off on the actual shoot. Planning, budgeting, location selection and paying attention to the details are just some of the things that you need to do.

Once you have these done and prepared, you can finally focus on the actual production.

With all of that being said, if you are looking for a trusted video production company that will help you with your pre-production and the actual shooting process, look no further than our expertise here at Mustard Productions. We are a full-service video agency, and we are here to help you produce engaging and effective video content. Call us today and let us work on your video ideas.