5 Mistakes You Need to Avoid When Doing Video Marketing

Video Marketing / Sales

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Every business uses video marketing nowadays. This strategy helps companies engage with their customers, as people enjoy watching videos.

In addition, online videos were responsible for 82% of online traffic in 2021. This suggests that users prefer videos to other types of content, likely because they are accustomed to receiving info in this manner. 

Unlike written content, marketing videos can provide detailed images, sounds, and three-dimensional elements to effectively deliver your message. These will help viewers grasp all the information you want to share, allowing you to address their pain points.

It should be noted that while a video marketing strategy is an excellent way to promote your business, creating one without a proper plan won't help you reach your goals. Many marketers have failed in the past with this approach, so try to avoid the mistakes they've made.

In this post, Mustard Productions, a trusted corporate video production company, shares what blunders you need to avoid at all costs to make your videos work for you:

Having No Goals 🎯

When creating your video marketing strategy, it's crucial to set measurable goals before starting. Doing this will help you determine your target audience and the content you need to make to reach them.

For example, let's say you're creating a video to promote your local bakeries Instagram account. If you're going to take care of your audience, you will need to know who they are and why they're following your account.

Without having any goals, you're leaving your campaign in a blind alley, and it won't give you the desired results.

Not Defining Target Audience 🧐

One of the trickiest parts of video marketing is figuring out your target audience.

This is mainly because video marketing can be used for different purposes, such as brand awareness, lead generation, e-commerce sales, and customer service.

Thus, you need to understand who your audience will be to avoid wasting your money and time creating videos that won't engage them.

Not Delivering Clear Messages 📣

If you're creating videos for your customers, make sure to keep your messaging clear.

If your viewers are confused about your product, they won't come back.

So, instead of focusing on flashy graphics, create quality content. With a clear message, you'll be able to attract and retain customers, provided that your marketing strategy is also quality-driven.

Being Too "Salesy" 🧳

Many businesses, especially those with a tight budget, think that the only way to earn more is to promote their products constantly.

However, this doesn't work. If your videos are entirely sales-oriented, you won't see any results, as they won't build trust with your audience, who will quickly turn off your videos.

It may sound counterintuitive, but your marketing videos should have a balance between content and sales. You should have a fair amount of time devoted to product promotion, but make sure that the rest of the time is spent on building your brand awareness.

Not Having a Clear Call to Action ☝️

If you're creating a marketing video, don't forget about the last step of your SEO/marketing strategy – the call to action.

This applies to any online marketing strategy, including video marketing. A strong call to action will help you boost conversions.

This is why you need to clearly show your viewers what you want them to do and what they should expect.

For example, you may suggest they subscribe and watch more videos, reach out to you to receive a free consultation, click on a link, use a code, or buy a product.


Video marketing is a powerful tool for businesses. It's the most creative way to build your brand, target the right customer, and convert more leads - but only if you do it right. With careful planning and good strategy, you can get the results you want from corporate video production. Of course, Mustard Productions is an established corporate video production company in Calgary that can help you market your products, boost brand awareness, and ultimately attract more customers through well-thought-out and exceptionally made videos. Get in touch with us to know more about our services!