Strategic Position - Where Should You Use Your Company Video?
Strategy / Corporate Videos
Entrepreneurs can no longer rely on traditional marketing channels such as TV, radio, and newspapers. Instead, their focus is on finding out where their ideal target market spends most of their time and engaging with them on a more personal level.
If you will not be broadcasting your company video on the TV, where should you air it? Well, you could start by creating an account for your business on YouTube and sharing video content. YouTube is the most popular video-sharing platform in the world and with YouTube Ads, you can reach new audiences.
More than one billion people use YouTube monthly. If you choose this platform for streaming your video content or advertising, you will harness the power of its audience. Before you go scrambling to start your marketing video production, consider the other places you can post the ad. The following are a few sites to check:
Social Media has become the go-to place for consumers to engage with brands. There are many different social media platforms that cover most audiences. However, the ones that stand out are Facebook, Instagram, LinkedIn, and Twitter.
Each one has its own demographic. Facebook is effective for reaching the middle-aged and older generation. Instagram is a good channel for younger audiences. LinkedIn is appropriate for business people and individuals with clout, while Twitter is an excellent channel for targeting the general public and generating views.
You might again ask which one will work best for your brand. Before you decide, remember that these social media platforms have designated features that make them fit for certain types of businesses.
For example, Facebook is an excellent platform for sharing videos and images. It is where you should consider posting your product videos. Also, because of the large number of users, you will have more opportunities to see and share your video.
On Twitter, you can use hashtags to target specific interests and to help create conversations with the audience. It is a great place to market a specific product or service. You can also share interesting and funny posts as they tend to perform well on Twitter.
You might be surprised to hear that you can include your company video in emails. This is an excellent method, especially if you want to advertise your product or a company update to your clients. You can entice your subscribers by uploading your video in the email and sharing it with your email list.
Just remember that you need to comply with the spam policies of the email provider. You must abide by the rules; otherwise, your email will not be delivered. The primary thing to note is that you should not sell your product or business in the email. The objective is to get them interested in your business and encourage them to watch the video.
Unfortunately, attaching videos directly to emails can result in your emails getting blocked by spam filters. It's recommended to use an image or gif in place of the video and link the image to your website or social account where they can watch the video.
More often than not, in business, we need to sit down and discuss opportunities or issues with our partners. It is somewhat cumbersome and time-consuming to present this information with documents or slides. However, by presenting your business proposals as a video you have the opportunity to create a more memorable presentation.
It provides stakeholders with a quick overview of your business, product, and services. For example, you can use it to explain your recent product updates or your COVID safety protocols to customers.
Videos are already dominating social media and will continue to grow in popularity in the coming years. It is of utmost importance that you consider this marketing tool. Do not let your competitors gain the upper hand.
Now that you know where to post your latest company videos, you should approach Mustard Productions. We can help you produce high-quality videos that will entice investors and customers alike, so call us now for more information!
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