The Cost Breakdown of Producing a 2-Minute Video

Pricing / Production

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The Cost Breakdown of Producing a 2-Minute VideoBackground Dots

A few years ago, video production was an expensive industry as it required specialized equipment and expertise. But with the advancements in technology and the rise of social media, professional videography has become more affordable with more options now easily available.

If you are a business owner who wants to put out visual content to engage your target audience, this article will tell you everything you need to know about the cost of a video production service.

Importance of Videos for Digital Marketing

Video is among the most used forms of media online. Today, it is considered the key to a successful digital marketing campaign for many organizations. In fact, 86 percent of businesses across all industries have leveraged video for their online marketing strategies in 2021. This is because video marketing can increase your chances of gaining organic traffic, generating high-quality leads, and achieving sales conversions.

In short, as a business, you can take advantage of video’s popularity to showcase your brand and let consumers know what you have to offer. 

The Cost of Video Production

Here's the thing, if you ask videographers or producers how much money would it take to produce a two-minute video, you'll only get one answer: it depends. Business video production rates vary drastically depending on several factors. These factors include but are not limited to location, talent, motion graphics, scriptwriting, and animation.

You have to keep in mind that producing a video, even if it is just two minutes long, will require planning and coordination if you want it to succeed. A team will usually not just go to a location, shoot the scenes, then go back home to edit and produce it.

Nevertheless, as a general rule of thumb, video production rates can be averaged out to about $1500 to $10,000 per finished minute. If you need to know how much money you have to allot for a video project, a professional production crew can help you better understand pricing and how each element comes together to create the perfect 2-minute video for your brand.

Video Production Cost Estimates

Video Production Cost Estimates

As mentioned above, the pricing of every video production company is not the same. But to give you an idea of how much they charge, here is a breakdown of some typical costs.

  • Director: $35 to $250 per hour
  • Cameras: $25 to $400 per hour
  • Other video equipment: $25 to $1000 per hour
  • Actors: $50 to $500 per hour 
  • Studio rental: $100 to $400 per hour

Aside from these on-site elements, you also have to pay for other things during pre- and post-production.

  • Script writing: $60 to $150 per hour
  • Voice-overs: $100 to $400
  • Audio files: $30 to $1000
  • Video editing: $60 to $175 per hour
  • Video rendering: $30 to $75 per hour
  • Other expenses: $100 to $1,000 per production

What to Expect

There is no definite answer to how much a 2-minute video would cost. So, if you are thinking of producing a video for your marketing efforts, you need to have a flexible budget. Expect to pay around $1500 to $10,000 per finished minute depending on the complexity you want to achieve and what themes you want to tackle. 

Just keep in mind, though, to collaborate with a production company that shares the same vision, style, and goals as you. This will make the process a lot easier and give you the results you want.

If you are looking for a video production agency, Mustard Productions can help you develop the most engaging and entertaining content for your business. We work hand in glove with your marketing, communication, and human resources departments to produce compelling video content. Contact us for a quote today!