A Brief Guide to the Video Pre-production Process

Process / Pre-production

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A Brief Guide to the Video Pre-production Process

If you have yet to make video a part of your marketing strategy, you're losing out on a significant portion of the market. These days, more and more customers prefer watching videos over reading text to absorb new information. In response, many marketers have risen to the occasion to meet this need. 

Companies in all industries are increasingly using videos as a marketing strategy, whether to increase sales, raise brand recognition, or just connect with their existing customers and customers-to-be. So what goes into a corporate video production project? It all begins with pre-production.

What is Pre-production? 

Pre-production is the process of putting together all of the details for your video. Never be misled by how deceptively easy this seems since pre-production is probably the most important, if not the most time-consuming, part of video production. Generally speaking, the more well prepared your film is, the more smoothly the remainder of the process will go. 

Here are some essentials things you need to do in the pre-production process:


Every video begins with an idea for a narrative that will be conveyed. That expresses itself in the form of conceptualization. During this stage, you and your team will need to come up with a concept for your video, which should include information about who your target audience is, how you want them to feel after watching the video, and what you want them to do as a result of seeing it. 

Come up with a Script 

After the skeleton of the video has been established, scriptwriting is used to flesh it out and give it some personality. That should convey the narrative precisely as you had envisioned it before, and it should also serve as a guide for the images that will be taken throughout the production process. The script may go through many changes before it reaches its full narrative potential.

Create a Shot List/Storyboard

Once the screenplay has been finalized, shot lists and storyboards are created to provide your team a clear picture of what they are working towards. Screenplay storyboards are intended to be a visual representation of the script, and they depict the shots that the production crew should have captured during the actual filming. There are many shot lists, each of which lists everything that has to be captured for the film. It acts as a kind of checklist for the members of the production team throughout the shoot. 

Define the Budget

If you haven't finished finalizing the budget yet, you should have done so by now to guarantee that you have enough money to cover expenses such as location fees and production equipment. There are plenty of free film budget templates to help speed up this step.

Location Scouting and Confirmation

Assuming you're shooting a live-action video, you'll need to find suitable places to shoot in. After developing the storyboards, you should already have a list of potential sites in mind. Location scouting then includes checking them out and making sure they meet your requirements for the shoot. The approval of specific sites must be obtained ahead of time, so it's better to get this step out of the way as soon as possible. 

Look For the Talent

Several choices must be made at this point, including whether or not you will need to employ voiceover narration talent, whether or not individuals from your organization will be included in the film, and whether or not you will need professional actors, among other things. If your budget allows for it, you may want to think about employing a casting agent to help you discover the individuals you're searching for. 

Obtain the Necessary Equipment

It's critical to ensure you have all of the equipment you'll need for the shoot. To begin, you will need a camera, microphones, and lighting equipment. The accessories you choose will be determined by what you need for your film and your available budget. Rending video equipment from camera stores or rental companies is another great option that can help to greatly reduce costs.

Final Thoughts

After everything has been meticulously planned, a timetable for your shooting days must be created for the team to adhere to on the actual filming day. Teams also often create a production bible that should contain every piece of information they might need, from the contact information for the appropriate production staff to a schedule for each day at each location. It should be easy to navigate.

At Mustard Production, we make sure to provide engaging and captivating videos with our in-depth marketing video production processes. We are a full-service video production agency that caters to your needs! Contact us at info@mustardproductions.ca to get a free quote today!