The Best Video Marketing Strategies for Every Social Media Platform

Marketing / Social Media

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There's truly no denying that Facebook, YouTube, Instagram, and Twitter are taking over the world, especially now that we're diving deeper into a digital era. With that said, more businesses are looking for ways to create effective marketing strategies that will help them flourish in a competitive digital marketplace. 

Fortunately, more and more customers rely on visuals, making video marketing an exceptional tool for your marketing efforts. If you're looking to up your marketing game, it's worth considering diving into video marketing. 

Perhaps you're here because you're wondering how you can excel on different social media platforms. If that's the case, keep reading. This article will dig deeper into the different social media platforms and how you should create video content for them. Let's take a look!

Facebook: Make Your Videos Emotional, Fun, and Shareable

Facebook is one of the most powerful social media platforms and has a lot of room for growth. With that said, it's a good idea to create vertical videos with a clear call to action.

Facebook's approach to video content is all about creating emotional, highly engaging, fun, interesting, and shareable videos. With that said, you definitely should consider creating videos that will resonate with your audience.

One of the best ways to make your videos shareable is by creating emotional content that will allow your audience to relate to the content in a meaningful way. Of course, it's important to include keywords that will help you to be found on Facebook.

Facebook Video Tips
  1. Create videos with a length of 2-5 minutes
  2. Live videos often generate double the engagement of pre-recorded videos
  3. Test different content to see what works (tutorials, informational, tips, entertaining)
  4. Make sure the first 3 seconds are interesting

YouTube: Create Videos That Will Cater to a Wider Audience

YouTube is the world's second-largest search engine. That means it's a great place to find your target audience, especially if they're interested in learning and watching videos. You should create very shareable and engaging videos, but it's very important that you cater to a wider audience in the beginning. 

On YouTube, you should create videos that have a longer run time, contain compelling content, and are built for a wider audience. Of course, working with a marketing video production company is helpful.

YouTube Video Tips
  • Reminder viewers to subscribe
  • Make sure embedding is enabled for your videos
  • Create a playlist to keep viewers watching your videos
  • Experiment with different videos titles to help encourage clicks/views

Instagram: Make Your Videos Captivating, Curious, and Authentic

Instagram is essentially a visual layer that's built on top of Facebook, so it's a social media platform with pretty high expectations. This means that you should take the time to build a solid Instagram profile. You should be active, post often, and consistently create high-quality content.

One of the best ways to create successful Instagram videos is to make your videos captivating, curious, and authentic. You should aim to create content that can be easily shared or liked. Instagram is still pretty new, so it's possible to get a lot of attention.

Instagram Video Tips
  • Use text in your videos
  • Make the first few seconds interesting
  • Keep the messaging simple
  • Create the perfect thumbnail


Twitter: Videos Should Be Quick and Memorable

Twitter is a social media platform that's a great place to share videos, which is why you should consider creating videos for your Twitter profile. Remember, Twitter's 140 character limit will help to reduce the length of your videos.

You should create quick, memorable, and easy-to-digest videos for your Twitter profile. It's super important to create compelling content that resonates with your audience.

Twitter Video Tips:
  • 30-45 second videos usually perform the best
  • Include a call to action
  • Design your video for mobile (use text, captions, or subtitles)
  • Include hashtags when posting your video

The Bottom Line: Create Memorable Videos That Resonate With Your Audience

There's no denying that video marketing is an incredible way to bring your audience closer to your business. You can create videos for each of the platforms we've mentioned. Of course, creating videos that are interesting and engaging will help your channels stand out and grow over time.

How Can We Help You?

If you're looking for a marketing video production company, you've landed in the right space. 

Mustard Productions is a full-service video company specializing in marketing, communication, and human resources content to help produce efficient, effective, and engaging media. 

Learn more about our services today and elevate your company's content!