Creative Ways Your Small Business Can Utilize Video Marketing

Video / Marketing

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There used to be a time when small businesses were limited by traditional advertising and were unable to reach a wide audience without a large budget. Advertising was controlled by the networks and publishers and the only option for small businesses was to pay for air time or ad placement.

That being said, the times have changed. Even small businesses now are able to make a name for themselves, and that is all thanks to the advent of technology. One of the methods presented by this innovation is video marketing.

Gone are the days of solely relying on print advertising. Now, even startup businesses can have a video produced for their brand well enough to gather new customers.

If you want to learn more about this method, below are just some of the creative ways your small business can make the most out of video marketing.

1. YouTube Advertising

In the past, small businesses have relied on advertising mediums like print, but now, they are online and using YouTube as a means to increase the number of potential customers. Since videos can be easily shared, the right video can be used to reach more people.

You can share your videos organically, or pay to have them promoted and/or played with other videos. YouTube has powerful advertising tools and supports many types of video ads, so make sure you explore your options and review the success of each video.

2. Testimonial Videos

Having a good testimonial video can be a great way for small businesses to get more customers. Such a video can be used on your website, social channels, or customer emails, which is important for a business on a tight budget.

The best part is that once you have filmed your testimonial video, it can be uploaded and shared right away. Video testimonials are effective at demonstrating social proof in your business and can help to build real trust in your potential customers.

Young female vlogger looking a reviewing product

3. Vlogging

Vlogging is a relatively new digital marketing trend that can be used by small businesses, too. The method combines video blogging and vlogging, which means you will get to put up a video blog – or vlog.

The best part is that since you will be the one narrating the whole video, you will be able to earn the trust of your audience with the authenticity of your vlogs.

4. Product or Service Videos

Just like regular videos, product and service videos work great for a small business. You will be able to provide a visual representation of the attributes of your product or service, which will give you a better chance of earning new customers.

Since product and service videos will be loaded on your website or shared on your social channels, your potential customers will be able to watch them anytime and anywhere.

5. Animated Videos

With animated videos, you will be able to showcase your brand in a whole new light. You can create a video that would be impossible to film, or one with a unique style that matches your business.

Animated videos often age better than traditional videos and they can be changed or updated without the need for re-shoots.

6. Explainer Videos

Since explainer videos are great at promoting services, they can be a great help for small businesses as well. Such a video will provide your potential customers with a sneak peek of your business, and it will also help them understand your product or service better.

The best thing is that explainer videos are so effective at demonstrating your product or services benefit that they may be sold on the spot. The quicker that you can explain what you do and how it benefits your customers, the more likely they are to pay attention.


As you can see, video marketing can provide a great boost to your business, even if you own a small-sized one. The best thing about this marketing method is that you can get it done well within your budget.

You only have to be certain about the video marketing method that you will use and how you will be able to make the most out of your approach. Take note of our pointers above and see the difference that they make.

If you are looking for a marketing video production company that will boost your video contents, look no further than our expertise here at Mustard Productions. We are a full-service video agency, and we work hand in glove with your marketing, communication, and human resources departments to produce engaging and effective video content. Call us today and let us produce an unforgettable video ad for your small business in no time.