When people want to know your company, you might want to ensure you aren't leaving out the crucial details. These include what your company is all about, and how you can help them. Not conveying this information would greatly frustrate them and, worse, leave them guessing at what you do.
One method to introduce your brand to potential clients is an explainer video. This video will help you tell your story, get to know your company, and give customers a glimpse of what you can offer.
But before you consult the nearest video production agency in your area, here's what you need to know about explainer videos and why you might want to consider investing in them.
The explainer video is a brief marketing video explaining and promoting your brand, product, or services. This tool aims to make your business more accessible to your audience so they get to know your company and be better informed of what you do, who you are, and how you can serve them.
These videos are usually shorter than a commercial, typically less than two minutes long, but they can also be longer if you have the budget to support them. Marketers are often advised to create videos that are 1-3 minutes in length to help make better engagement and retention rates.
In today's world, companies utilize various marketing strategies to stand out from the competition. But being creative is not enough to attract new clients and retain existing ones.
Many businesses are now shifting to video content to improve their online presence and attract new customers. Video has more than twice the marketing impact as any other type of content and can readily improve how people perceive a brand.
People don't find it as effective when it comes to obtaining information via reading and consuming as when it’s explained to them in a video. And because the data is easier to remember in a video format, the chances of getting a more significant ROI are greater.
This is because people have to spend less time reading, which means less time online to get the same information. In fact, statistics show that watching a two-minute video takes roughly just five minutes of your time.
A search engine examines your company's website and determines how they will rank your site. When your site has an active video, it means that your video has been indexed and is visible to search engines.
This method will help improve the ranking of your site and your videos. But beyond that, an explainer video can also help drive traffic to your site. Social media sites have been known to share videos and rank them in search engines.
For example, if you have a Youtube video, your content can appear in YouTube searches and Google searches. But it could also go out through other social media sites as well, expanding your business’s reach.
Explainer videos are short and sweet. You can consult a video production studio for your next campaign if you want to incorporate them into your digital marketing practices.
Mustard Productions is a full-service video production company that can work hand-in-hand with you to enhance your marketing efforts. Get in touch with us today for more information.