The pandemic has changed the way people live. Most now spend the majority of their time at home, doing work, attending online classes, and entertaining themselves with a bunch of online content. This means that you have a good opportunity to reach many people, for whatever purpose, by producing a video and uploading it to the internet. It can be a passion project, a simple social media update, or a school or work requirement.
However, being stuck at home does not mean you cannot be creative with your video. It is not an excuse to create low-quality content. If you want to produce an appealing video that will wow viewers, we have some tips that can help you.
Tip 1: Develop a strong concept
Video creation is not a one-step process. You need to start with the very first step, which is coming up with a good story. Whether you are a mother making a recipe video for YouTube, a brand that wants to create a how-to video, a teacher planning a webinar, or a gamer planning to stream a game online, you need to have a concept that will set your content apart from the rest.
Concept development is the planning stage where you think of all the potential concerns and how to address them. Take this opportunity to list down everything you need for your video and how to make them happen. Remember, it does not matter how amazing your devices or platforms are. If your concept is poorly developed, your video will not turn out well.
Tip 2: Use the right equipment
Some people say that the beauty of a photograph or a video does not depend on the gadget, but it is not true all the time. The quality of your video can affect the way that your viewers respond. The good news is that most phone cameras today are in full HD format, enabling anyone to create a quality video without the need to invest in a professional camera.
If you want to make your video look more professional, consider adding more lights, using a microphone, and stabilizing shots with a tripod. If you do not have the equipment, look for a video production agency that can rent out theirs. If you only need the equipment occasionally, you can save more by renting instead of buying your own. However, if you plan to take content creation seriously, investing in your equipment will save you even more money.
Tip 3: Choose a creative backdrop
If you are conducting an online meeting or webinar, simply changing your virtual backdrop can make a huge difference. It hides your original background and transports you to a better-looking place.
Various applications, such as Zoom and Facebook Messenger, give users the ability to easily change their backgrounds. Investing in a green screen will also allow you to create virtual sets at home.
Being stuck at home should not be a limitation when it comes to creating good content. Some simple changes and a bit of effort can change your amateur-looking video content into a professional one. Consider our tips above as your secret weapon in making video content that will amaze, entertain, and engage more people during this challenging time.
Are you looking for a video production agency that can help you level up your remote video content? Mustard Productions is a full-service video agency that can create strategies and turn them into compelling videos, even remotely. Contact us today to learn more about our services.