3 Must-Know Techniques on Filming and Editing Marketing Videos

Filming / Editing

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3 Must-Know Techniques on Filming and Editing Marketing VideosBackground Dots

A majority of companies are now leaning more towards video marketing than print ads. This is evident by the influx of videos on social media platforms, television network providers, and subscription-based live streams. Perhaps this can be attributed to a video's uncanny ability to convey a message towards its intended audiences—an ability that print ads can never replicate! In such a case, businesses have no other choice but to pick a medium that has proven itself to be more efficient time and time again.

All thanks to the creativity and skills of corporate videographers, many brands are now enjoying their continuous success. These imaginative people would always go out of their way to create and present a marketing material unlike any other, and they are the instigators of compelling marketing videos.

"What Is Their Secret in Creating Top-Notch Video Marketing?"

The truth is that there is no secret! 

A great marketing video would rely on the proven and tested techniques of a well-experienced filmmaker.
When done right, these techniques could take a marketing material to a whole new level, and this would lead straight to a brand's viral success. 

The following are just a few of the important "how-tos" in filming and editing marketing videos:

Milanote Filmmaking Storyboard Template
Filmmaking Storyboard Template

1. Plan Out a Video through Concise Storyboarding

The initial step in creating a video ad often involves a pen and paper rather than a camera. 

The brand would first present a theme to the filmmakers. The latter would then develop a script and a storyboard that would show how the end result would tentatively look like. There will be times in which the filmmakers' vision would come in conflict with the brand; that is why a concise storyboard should be made! A clear visual representation of how the end result would look will let the brand know that their message and reputation are in good hands.

Hard Drive On Desk - B-Roll Footage

2. Keep Your B-Rolls with You

Oftentimes, an editor would ignore or even delete excess footage after the project is finished, to make space for newer projects; however, this “excess” footage should instead be backed up for future use. This would be helpful, especially if the brand or client decides to make changes or updates to the company video. At least the editors would have alternate footage to work with, reducing the need for costly reshoots.

Studio Lighting Setup

3. Emphasize the Tone of the Video with Proper Lighting

The lighting implemented in the video will be critical in establishing the overall look and tone of the shots. Lighting will bring out a certain pallet that may add to its overall aesthetics. If you were to imagine the lights as a paintbrush, your canvas would definitely be the characters and background. Yellowish pallets would provide a "warmer feel" to your video, while bluish pallets would give a "resonating cool." 

Experiment with the lighting if you must and bring out the brand's appeal and personality through the creative use of your surroundings.

Develop Your Video Marketing Identity

There are still many methods to mention, but these three are just some of the most crucial techniques you would have to learn when developing a compelling video marketing presentation. While video production is definitely a team effort, you as the creative lead may apply these techniques both on and off-camera to coincide with the brand's core message and identity.

If you are on the hunt for a video production agency that could handle and create a marketing video for your brand, look no further than Mustard Productions! We are a full-service video agency in Calgary with years of experience in video marketing and communication. Contact us for more information about our content creation services.