Video content marketing is becoming increasingly popular for B2C and B2B companies, and for good reason. Experts approximate that by 2022, 82 percent of online traffic will be in video format.
It is true because users find video content easier to consume 95 percent of the time, especially since most people are now on mobile. Video content can generate more engagements, leads, and revenues, performing even better than social media campaigns.
However, several brands aren’t producing video content either because they think it is too expensive or because they don’t have any talent on the team that knows how to produce video.
You can learn to produce excellent content on a budget with all the available tools today to create videos in-house. You can also hire a commercial video production company to create the video content you need.
It's critical for video content creators to understand the various video styles and when to employ them because it can make or break your campaign.
Here are popular video styles and when to apply them:
Any video made up of real-world footage involving actual people is considered live-action. It's one of the most popular video formats because it can be easier to produce.
The production level of live-action videos can range from smartphone snippets to professionally produced films. They can be scripted (as in a talking head video) or unscripted (as in a documentary or an interview).
Using live-action videos, you may showcase a captivating spokesperson or draw attention to the individuals who work at your company. They can be amusing or instructive, entertaining or educational.
When to use: "About me" videos, instructional videos or tutorials, welcome videos, and sales videos.
With its ability to be highly entertaining, animated videos are frequently utilized in explainer videos and brand storytelling. It’s often cheaper and easier to animate an imaginary character or a sci-fi environment than to recreate them in the real world. Animation is also ideal if you have no film crew or actors available.
There are several video animation techniques, such as 2D or 3D animation, stop-motion animation (cutout animation, claymation, etc.), and whiteboard animation. Brands nowadays are using two popular viral animation videos:
When to use: Marketing and promotional videos and explainer videos.
Whiteboard animation is a creative story told by artists using drawings on a whiteboard (or something similar). A whiteboard video is ideal for explaining a practical procedure using simple stick figures or more complex illustrations.
When to use: Great for number-heavy presentations, annotation videos (drawing thought bubbles, graphs, diagrams, charts, and the like).
A screencast is a digital recording of a computer screen that typically includes narration in the form of voice-overs. It is a straightforward teaching method that technology companies frequently use to demonstrate a software product.
Live-action screencast videos combine the best on-camera or on-screen videos with screencast videos, toggling between live-action and computer screen to use both versions. It is a great approach to add a personal touch to your presentation.
When to use: Explainer for software or apps, YouTube how-to videos.
Live streaming allows you to broadcast live video to your viewers on YouTube, Facebook, Instagram, or your website. When you want to immerse your audience in a recent and personal experience, live streaming is ideal.
Live streaming is the way to go if you're covering an event and want quick engagement from your audience. Remember that you should first grow your audience because this approach works best when you already have a following.
When to use: webinars and event coverage on social media platforms.
You can utilize different video styles for your video project depending on the target audience and your goals. Make sure to experiment with different types to determine what works best for your brand and tone, as well as what your audience reacts to. While you're exploring, bear in mind that certain video styles may be blended to create a distinct appearance and feel.
Mustard Productions is a full-service video production agency that can work hand in glove with your marketing, communication, and human resources departments to produce engaging and effective video content. Our team can get you the results you need with impactful communication through video, add more punch to your company video, and reach out to a larger, more engaged audience. Get more eyes on your product or services and increase your ROI. Contact us today!