What to Look for When Choosing a Video Production Agency

Processes / Video Production

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What to Look for When Choosing a Video Production AgencyBackground Dots

Whether you want a promotional film, a corporate video, or a corporate training video, there is a company out there that can handle your needs. A competent agency will provide you with high-quality work and will help guide you throughout the process.

Viewing their prior work and client testimonials will help to reveal whether or not an agency possesses these characteristics. Besides checking the quality of their work, there are other variables you need to assess.
In this article, we’ll share six qualities you should look for in a video production agency.

A Great Portfolio

A strong client list is a must-have for every reputable video production company. Their portfolio will display various styles, and you can decide which suits your requirements best. It's also important to keep in mind that some agencies will specialize in a specific niche or style of video, while others have a more generalist approach.

It's recommended to read reviews left by prior customers left on their website or by a quick Google Search. This may seem insignificant, but it's a sign that the production company will not only be able to deliver a high-quality video but also focuses on their customer/client experience.

Group of young professionals discussing a video creative brief

Flexibility in One's Thought Process

In addition, it's important to seek someone who can think outside the box. In a world of distractions, it's important to consider creative ideas that will capture your audience's attention and create a memorable experience.

Having a creative team in place will allow you to develop concepts and storylines that will entice your audience to watch and share the outcomes. They must be able to pinpoint your target market and craft a compelling narrative that intrigues them enough to desire to learn more about your company.

Has Passion and Love for What They Do

A passionate team of video professionals will help make the creative process more enjoyable and successful. A company needs to have a passion for its work. 

Your goal should be to work with a team that has your best interests at heart regarding video creation. It will come out in their output if they are genuinely passionate about their actions.

Illustrator pointing with finger at cartoon sketch near coworker

Satisfies Your Expectations

An important characteristic of any reputable video production firm is that it lives up to its clients' high standards of quality. You should be able to work out a timeframe and precise requirements for each project. 

They should be able to show their expertise with a solid production process. As a bonus, they should be able to fulfil your deadlines and stick to your budget. Even if they're ready to work with your budget, you should be prepared to spend a bit extra for higher quality.

Maintains Constant Communication with Customers 

An excellent video production company will be open and consistent in their client communication. If you have any queries, they should be able to answer them and give you step-by-step instructions when needed. 

Passion for their profession is seen in the work of the top video production companies. A company that cares about its work will receive positive reviews from its customers. 

Choosing a firm if the customer is delighted with the result is a wise decision. It will benefit your business to stand out from the crowd and establish a memorable name for itself.

Video Camera Operator with Gimbal Stabilization Taking Scenic Sunset Shot


It's important to find the right video production agency capable of meeting your needs and delivering video content that will draw in customers and keep them interested in your brand. Do your homework and read reviews before working with a particular video production company.

Mustard Productions is a full-service video agency with a strong background in advertising. We are a top-tier talent team of Calgary's best writers, producers, directors, cinematographers, editors, and animators. If you want video services in Calgary, contact us today, and let's talk about it!