Why Video Marketing Is More Essential Than Ever In 2022

Marketing / Video

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Video marketing is more crucial than ever today, and businesses must adapt to this new market development. Nonetheless, many companies are underutilizing video marketing, which is unfortunate because they pass up an effective method of engaging with online customers.

Here are several reasons why video marketing is more important than ever: 

Average hours of online video watched per week graphic

1. Consumers Watch Online Videos Every Day

Video is making up an increasingly more significant percentage of internet traffic. In fact, YouTube is the second most popular entity on the web behind Google.

Moreover, people watch an average of 19 hours of online videos per week. This is an increase of 1 hour per week compared to last year.

Video Marketing Shows Your Business in a Positive Ligh

2. Video Marketing Shows Your Business in a Positive Light

Because they are like mini-commercials, videos are a great way to show your company in a positive light.

Videos give your business human-like qualities so that viewers can relate to it. What's more, because they're emotional, customers will remember your brand and the message they’re trying to convey. 

Online Video Brings Greater Visibility for a Smaller Cost

3. Online Video Brings Greater Visibility for a Smaller Cost

Video is a highly cost-effective marketing method because you can create your video and edit it quickly without expensive post-production.

In addition, video is a highly shareable form of content that brings greater visibility to your business because videos tend to be reposted multiple times on the internet.

4. Videos Are Highly Flexible

If you wish to relay your company’s message in a particular way, you can do so with video. 

For instance, if you want to create a short, fun video that appeals to your target audience, you can do that. If you're going to do a longer video that details a particular point, you can do that too. 

5. Video Marketing Is Easily Measurable

You can quickly determine whether your video marketing is working by measuring several factors, including video views, shares, comments, likes, and so on.

In addition, you can track your leads and sales to determine whether your video marketing is generating business for your company.

6. Video Marketing Is Easy to Share with Others

Video marketing is easy to share with others because it's an entertaining form of marketing that encourages the viewer to engage and share.

The average visitor only spends two seconds scanning a web page, but if your video interests them, they will watch it for a much longer period of time.

7. Video Marketing Is a Valuable Online Asset

The fact that videos are shareable makes them more valuable than blog posts, articles, and other forms of written content. The more users share the content across various online platforms, the more exposure your business will receive.

Buffer states that visual content is forty times more likely than other types of content to be shared on social media. Similarly, when compared to postings that are purely text or links, video posts enjoy a 50 percent increase in organic reach!


Video marketing is a unique tool for engaging with your customers. The more you understand video marketing and the more you put into your online videos, the more successful you will be at leveraging this new and exciting development.

If you're looking for a full-service video agency, Mustard Productions is the place to go. To create engaging and compelling video content, we collaborate with your Marketing, Communication, and Human Resources departments. Get in touch with us today!